Will DMARC and BIMI become global defaults?
DMARC is effectively becoming default for serious senders. Gmail and Yahoo 2024 requirements mandate DMARC for bulk senders. Adoption will continue increasing, though enforcement policies will vary.
BIMI adoption follows DMARC: it requires DMARC enforcement as prerequisite. As DMARC becomes universal, BIMI eligibility expands. Whether BIMI becomes expected depends on brand value of logo display.
Timeline: DMARC will be universal requirement within few years. BIMI will be common for brands where inbox recognition matters. Both represent maturation of email authentication ecosystem.
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