Will DMARC and BIMI become global defaults?

DMARC is effectively becoming default for serious senders. **Gmail** and **Yahoo** 2024 requirements mandate **DMARC** for bulk senders. Adoption will continue increasing, though enforcement policies will vary.

BIMI adoption follows **DMARC**: it requires **DMARC** enforcement as prerequisite. As **DMARC** becomes universal, **BIMI** eligibility expands. Whether **BIMI** becomes expected depends on brand value of logo display.

Timeline: **DMARC** will be universal requirement within few years. **BIMI** will be common for brands where inbox recognition matters. Both represent maturation of email authentication ecosystem.