Will new privacy networks change engagement metrics?

Privacy trends already affect metrics: Apple **MPP** distorts opens, browser privacy features affect tracking, and regulation restricts data collection. This trajectory continues.

Metrics evolution: opens become less reliable, clicks remain measurable (though attribution may be affected), and conversion tracking faces challenges. First-party data and direct engagement signals gain importance.

Adaptation strategies: invest in first-party data relationships, shift KPIs toward revenue and conversion outcomes, develop privacy-respecting measurement approaches. Privacy-forward measurement will become competitive advantage.