What is the EEC (Email Experience Council)?
The Email Experience Council, part of the Association of National Advertisers (ANA), promotes email marketing best practices. They provide: educational resources, research, and industry advocacy.
Resources include: email marketing guides, benchmarking studies, webinars, and collaborative working groups. They focus on email as marketing channel rather than pure deliverability.
Value for practitioners: industry benchmarks for performance comparison, best practice guidance, and community engagement with marketing-focused email professionals. Membership through ANA.
Need personalized help?
Learn which EEC resources matter for your role. Open an AI assistant with your question pre-loaded — just add your details and send.
Was this answer helpful?
Thanks for your feedback!