What is an Automation Architect?

Automation Architects design automated email sequences and triggers. They plan: welcome series, abandoned cart flows, lifecycle journeys, and trigger logic. They translate business goals into automated communication programs.

Responsibilities include: mapping customer journeys, designing trigger conditions, building automation workflows, testing sequence logic, and optimizing flow performance.

Deliverability intersection: automation affects sending patterns and engagement. Well-designed automation sends relevant messages improving engagement. Poorly designed automation can overwhelm recipients or send inappropriate triggers, harming both experience and reputation.