What is a Compliance Officer?
Compliance Officers ensure organizational adherence to regulations and policies. For email, they oversee: privacy regulation compliance (GDPR, CCPA), marketing law adherence (CAN-SPAM, CASL), and internal policy enforcement.
Email-specific responsibilities: reviewing consent practices, auditing data handling, ensuring opt-out compliance, managing regulatory relationships, and training staff on requirements.
Deliverability intersection: compliance requirements affect sending practices. Consent rules determine list composition; retention policies affect data availability; disclosure requirements influence content. Compliance officers and deliverability specialists should coordinate.
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