What is an Email Marketing Manager?

An Email Marketing Manager oversees email program strategy and execution. They manage: campaign planning, content strategy, list growth, performance optimization, and team coordination. Focus is on business outcomes through email.

Responsibilities include: developing email strategy, managing campaign calendars, overseeing content creation, analyzing performance, managing team or vendors, and coordinating with broader marketing. Deliverability is one consideration among many.

Relationship to deliverability: email marketing managers should understand deliverability fundamentals and work with specialists on technical issues. In smaller organizations, they may handle both strategy and deliverability; larger organizations split these roles.