What is a List Hygiene Specialist?

List Hygiene Specialists focus on email list quality. They manage: validation processes, suppression lists, engagement-based segmentation, and ongoing list cleaning. Clean lists are foundational to deliverability.

Responsibilities include: configuring validation workflows, analyzing bounce patterns, implementing sunset policies, maintaining suppression lists, and advising on list acquisition practices.

Role context: at smaller organizations, this is part of email marketing or deliverability roles. Larger organizations or those with complex list challenges may have dedicated list hygiene specialists or teams.