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HTML vs Text Body Impact — Find out if your message structure is optimized for deliverability. Audit Your Email →

What is the difference between HTML body and text body?

The HTML body supports formatting, images, layout, and interactive structure. It is the decorated cabin built to impress.

The text body is the simple unformatted version that ensures readability in clients that block HTML. It is the sturdy wooden hull beneath the paint.

Both versions are usually wrapped inside a multipart alternative container so each client chooses the version it prefers.

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