Does every cold email require opt-in?
Depends on Jurisdiction. **GDPR** requires consent or lawful basis. **CAN-SPAM** allows cold email with unsubscribe. **CASL** requires consent. The answer varies by where recipients are located.
Even where legally permitted, cold email without permission generates complaints and poor results. Legal does not mean effective or reputation safe.
Know applicable regulations. Follow stricter requirements when multiple jurisdictions apply. Consider permission benefits beyond legal compliance.
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