Does resending to openers repair reputation?
Partial Help Only. Resending only to openers sends to your most engaged segment, which performs better. But this does not repair underlying reputation; it just masks problems with favorable audience selection.
Engaged segment sends can help maintain positive signals during recovery. But reputation repair requires addressing root causes: list quality, authentication, content relevance.
Use engaged segment targeting as one tactic among many, not as the solution. Sustainable improvement requires fixing underlying issues, not just audience cherry picking.
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