Does sending fewer emails always help inboxing?

Myth: Reducing send volume automatically improves inbox placement.

Reality: It depends on what you reduce and how.

Volume reduction helps when: You remove disengaged users. You stop sending to bad addresses. Quality per send improves.

Volume reduction can hurt when: You become inconsistent. Reputation benefits from predictable patterns. Irregular sending looks suspicious.

The goal is improving engagement rate and reducing negative signals, not just sending less.

Sending fewer ships helps only if you send better cargo on each one.