What are common misinterpretations of inbox test results?

Avoid these common interpretation errors:

Seeds equal reality: Assuming seed results exactly predict real audience placement. They are directional only.

Ignoring provider breakdown: Looking only at aggregate numbers. Provider-specific analysis reveals actionable insights.

Single test conclusions: One test is a snapshot. Trends across multiple tests are more meaningful.

Tab equals failure: Treating Promotions or Updates tab placement as equivalent to spam. Tabs are still inbox.

Overreacting to minor variation: Small percentage swings may be normal variation, not real problems.

Do not mistake a single reading for the whole navigation picture.