Skip to main content
Inbox Testing Gone Wrong? — False positives skew results. Let's diagnose the real issue. Get Help Now →

What are false positives in inbox testing?

False positives in inbox testing report spam placement that may not reflect real audience experience:

A seed account with no engagement history might receive spam placement. Meanwhile, your actual engaged subscribers with positive interaction history receive inbox placement.

Seeds can overstate problems because they lack the trust signals built through genuine engagement.

False positives create unnecessary alarm. Cross-reference seed results with postmaster data and engagement metrics before concluding you have a problem.

Your scout reports rough waters, but your experienced captain has sailed this route successfully many times.

Need personalized help?

Learn which inbox test results to trust and ignore. Open an AI assistant with your question pre-loaded — just add your details and send.