What’s the difference between spam-folder detection vs placement tracking?
Spam-folder detection answers a binary question: did the message land in spam or not? Simple pass/fail measurement.
Placement tracking maps the complete destination landscape: Primary inbox, Promotions, Social, Updates, Focused, Other, Spam, or missing entirely.
Comprehensive placement tracking reveals tab categorization that affects engagement even when you avoid spam. A message in Gmail Promotions is not spam-foldered but may get less attention than Primary.
Spam detection asks if your ship was impounded. Placement tracking tells you exactly which pier you were assigned.
Was this answer helpful?
Thanks for your feedback!