How do you document placement issues for reporting?
Effective placement issue documentation:
Timeline: When the issue was first detected, when it peaked, when recovery began.
- Affected scope: Which campaigns, segments, and providers were impacted.
- Seed test data: Placement percentages over time.
- Postmaster data: Reputation and spam rate screenshots.
- Engagement metrics: Open and click rates showing impact.
- Remediation steps: What was done to address the issue.
- Outcome: Recovery status and current state.
- Clear documentation helps internal reporting and future troubleshooting.
Keep a detailed ship's log. It helps explain past voyages and guide future ones.
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