What are ECO and DMA?

eco (Association of the Internet Industry) is a German internet industry organization that co founded CSA. They promote internet economy interests, provide industry services, and advocate for responsible digital business practices including email.

The DMA (Data and Marketing Association) represents marketing industry interests globally, with national chapters promoting responsible marketing standards. DMA guidelines cover email marketing ethics, consumer protection, and industry self regulation.

These organizations shape email practices through advocacy, education, and standards development. Their guidelines influence member practices and sometimes inform regulatory discussions. Participation provides access to industry resources and networking opportunities.