Are there email deliverability certifications?

Yes, several email deliverability certifications exist for senders. CSA Certification is prominent in Europe, verifying compliance with technical and behavioral standards. Validity Certification operates globally, offering different tiers based on sender practices.

These certifications require meeting specific criteria for authentication, consent management, complaint handling, list hygiene, and other best practices. Ongoing monitoring ensures continued compliance.

Certification benefits include potential whitelisting at participating mailbox providers, reputation trust signals, and competitive differentiation. The investment required varies by program and sender volume, making certification most valuable for high volume senders where improved deliverability provides significant ROI.

Was this answer helpful?

Thanks for your feedback!