How will privacy regulations redefine engagement metrics?

Privacy regulations will redefine engagement metrics as tracking becomes unreliable. Apple's MPP already disrupted open tracking. Future regulations may further limit tracking capabilities.

New metrics emphasizing click, conversion, and explicit preference signals will replace open based engagement. Standards for privacy respecting measurement may emerge, defining acceptable tracking boundaries.

The industry will adapt measurement approaches. Less tracking does not mean no measurement; it means different measurement. Standards will evolve to define legitimate measurement in privacy first contexts.