Skip to main content
Risk Always Beats Engagement — Learn why suppressing risky addresses protects your sender reputation. Get Better Results →

How to weigh engagement vs risk in decision logic?

Engagement should never outweigh structural or trap level risk. If an address is marked as toxic it must be suppressed even if it opened recently. For borderline cases such as catch all domains positive engagement can override the risk and move the address into the to keep category.

Need personalized help?

Get step-by-step instructions tailored to your setup. Open an AI assistant with your question pre-loaded — just add your details and send.