What are common warmup mistakes?

Warmup mistakes to avoid:

Volume errors:

Increasing too fast

Jumping instead of gradual ramp

Impatience with the timeline

Segment errors:

Starting with unengaged users

Including purchased or old lists

Not segmenting by engagement

Monitoring failures:

Ignoring warning signs

Not checking metrics daily

Continuing despite problems

Technical issues:

Starting warmup with broken authentication

DNS issues discovered mid-warmup

Tracking domain problems

Inconsistency:

Irregular sending patterns

Gaps in sending schedule

Volume fluctuations

Rushing the process or ignoring warning signs undermines the entire effort.