What’s the difference between domain vs IP recovery strategies?

IP recovery strategies:

• Warm up existing IP with engaged traffic
• Can move to new IP as temporary measure
• IP reputation rebuilds with volume and engagement
• Multiple IPs allow traffic shifting

Domain recovery strategies:

• Cannot escape by changing domains easily (brand continuity)
• Must rehabilitate existing domain
• Subdomains may be affected by root domain
• Takes longer, follows brand everywhere

Combined approach:

• Address both simultaneously
• Use subdomain isolation if available
• Focus on domain since IP can change
• Domain reputation is the harder problem.

Ship reputation can change with new vessels. Company reputation follows the brand.