What are common warmup mistakes?
Volume errors:
- Increasing too fast
- Jumping instead of gradual ramp
- Impatience with the timeline
Segment errors:
- Starting with unengaged users
- Including purchased or old lists
- Not segmenting by engagement
Monitoring failures:
- Ignoring warning signs
- Not checking metrics daily
- Continuing despite problems
Technical issues:
- Starting warmup with broken authentication
- DNS issues discovered mid-warmup
- Tracking domain problems
Inconsistency:
- Irregular sending patterns
- Gaps in sending schedule
- Volume fluctuations
- Rushing the process or ignoring warning signs undermines the entire effort.
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