Domain & IP Reputation Recovery

The "re-warming" process. Once you've fixed the problem, you can't just resume sending. This section covers the slow, patient process of re-warming" your IP/domain—sending tiny volumes to your most engaged fans to rebuild trust.

21 questions in this topic

How long does recovery usually take? What’s the difference between domain vs IP recovery strategies? What is domain warmup? When is warmup necessary? (New IP, new domain, poor reputation) How do I perform an IP/domain warmup? What is a typical warmup schedule? Should I segment my list during warmup? How do I monitor progress during warmup? What are common warmup mistakes? What’s “warming back up” after a reputation crash? How do you rebuild trust with Gmail and Microsoft specifically? How to use segmentation during recovery (start small)? What’s the ideal recovery cadence? How to measure success during reputation rebuilding? How to monitor reputation daily during recovery? How to mix in high-engagement segments to rebuild trust? How to prevent “backslide” after partial recovery? Should you move to a new domain or subdomain? When is a clean-slate approach justified? What’s the danger of premature domain changes? How to communicate recovery progress to management or clients?

Questions about Domain & IP Reputation Recovery