What’s the ideal recovery cadence?

Recovery sending cadence:

Frequency recommendations:

Start with weekly sends during recovery

Consistent day and time builds patterns

Avoid daily sends during recovery

Why consistency matters:

Providers learn your patterns

Recipients expect your mail

Irregular patterns look suspicious

Volume per send:

Smaller sends more frequently better than large blasts

Spread volume across week if needed

Adjustment triggers:

If engagement strong, can increase frequency gradually

If engagement weak, reduce frequency first

Watch metrics after any cadence change

Predictable, moderate cadence supports recovery.

Regular shipping schedules build trust. Erratic deliveries raise suspicion.