How long does recovery usually take?

Recovery timeline expectations:

Mild reputation dip: 1-2 weeks with corrective action.

Moderate damage: 2-4 weeks of careful sending and monitoring.

Severe reputation collapse: 4-8 weeks or longer.

Blocklist recovery: Varies by blocklist (days to weeks after delisting).

Factors affecting timeline:

Severity of original damage

Speed and completeness of remediation

Quality of recovery sending (engagement rates)

Provider-specific algorithms

History of previous issues

Do not expect overnight recovery. Plan for weeks of careful, measured sending.

Trust lost over days takes weeks to rebuild. Consistent good behavior is the only path.