What is domain warmup?
Domain warmup builds reputation for a domain that is new or needs rehabilitation:
New domain warmup:
- Start with minimal volume
- Send to most engaged recipients first
- Gradually increase over weeks
- Build positive engagement history
Recovery warmup:
- Reduce volume significantly
- Focus on highest-engagement segments
- Rebuild trust through positive signals
- Gradually expand audience
Why it works:
- Providers learn your sending patterns
- Positive engagement teaches algorithms you are legitimate
- Low volume limits damage from any issues
- Gradual increase shows stable, predictable behavior
- Earning trust with small, successful shipments before taking on larger cargo.
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