How to mix in high-engagement segments to rebuild trust?

Leveraging engaged segments for recovery:

Identify your best users:

Recent openers and clickers

Frequent engagers

Direct signups (not co-reg)

Reply or forward behavior

Use them strategically:

Always include in recovery sends

Their engagement boosts overall metrics

Teaches provider algorithms positive patterns

Maintain segment quality:

Do not fatigue engaged users with too many sends

Keep content relevant and valuable

Protect your best assets

Gradual dilution:

As recovery progresses, add less-engaged

Maintain engaged users as majority

Never let engagement rate drop too far

Your loyal customers vouch for you during probation. Their satisfaction rebuilds your reputation.