How to mix in high-engagement segments to rebuild trust?

Identify your best users:

• Recent openers and clickers
• Frequent engagers
• Direct signups (not co-reg)
• Reply or forward behavior

Use them strategically:

• Always include in recovery sends
• Their engagement boosts overall metrics
• Teaches provider algorithms positive patterns

Maintain segment quality:

• Do not fatigue engaged users with too many sends
• Keep content relevant and valuable
• Protect your best assets

Gradual dilution:

• As recovery progresses, add less-engaged
• Maintain engaged users as majority
• Never let engagement rate drop too far

Your loyal customers vouch for you during probation. Their satisfaction rebuilds your reputation.