What’s “warming back up” after a reputation crash?

Recovery warmup process:

Difference from new warmup:

Starting from negative, not neutral

May take longer than new warmup

More scrutiny from providers

Approach:

Reduce volume dramatically (80-90% reduction)

Send only to most engaged users

Even more gradual increase than new warmup

Extended monitoring period

Timeline:

Recovery warmup often takes 4-8 weeks

May never reach previous volumes safely

Accept that full recovery takes time

Key differences:

More conservative increase rate

Longer observation periods

More restrictive segment selection

Rebuilding after a crash requires more caution than building from scratch.