How to monitor reputation daily during recovery?
Morning checklist:
- Gmail Postmaster Tools (reputation, spam rate)
- Microsoft SNDS (IP status)
- Blocklist scan (MXToolbox)
- Previous day's bounce summary
- Previous day's complaint count
After each send:
- Open rate within first hours
- Bounce rate
- Any immediate blocks or errors
Weekly review:
- Trend analysis across the week
- Comparison to previous week
- Progress toward recovery goals
Documentation:
- Log metrics daily
- Note any anomalies
- Track correlation with sending changes
- Consistent monitoring catches problems early.
- Daily log entries during the voyage. Track progress and catch problems early.
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