How do you rebuild trust with Gmail and Microsoft specifically?
Gmail:
- Focus on engagement (opens, clicks, replies)
- Send to users who have engaged recently
- Quality over quantity
- Monitor Postmaster Tools closely
- Gmail's ML learns from user behavior
Microsoft:
- Reduce complaint-generating sends
- Clean list of addresses generating issues
- Monitor SNDS for IP reputation
- May respond to direct outreach in severe cases
Both providers:
- Consistent, predictable sending patterns
- Strong authentication always
- Gradual volume increases
- Patience over weeks
Different port authorities value different things. Tailor your approach to each.
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