What’s the danger of premature domain changes?
Risks of premature domain migration:
Wasted reputation:
Even damaged reputation has some value
New domain starts from zero
Recovery may have been faster than restart
Warmup delay:
New domain needs full warmup
Cannot send at volume immediately
Business disruption during warmup
Spammer signal:
Frequent domain changes are spam pattern
Providers may be suspicious of new domains
History of changes follows you
Problem repetition:
If root cause not fixed, same problems on new domain
Just delays the issue
Wastes the new domain too
Fix problems before considering domain changes.
Abandoning a ship before trying repairs wastes resources and looks suspicious.
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