What is a typical warmup schedule?
Week 1:
- Day 1: 100 emails
- Day 2: 200 emails
- Day 3: 400 emails
- Day 4: 800 emails
- Day 5: 1,500 emails
Week 2:
- Day 6-7: 3,000 emails
- Day 8-9: 6,000 emails
- Day 10-12: 12,000 emails
Week 3-4:
- Continue doubling until target volume
- May need to slow increase at higher volumes
Adjustments:
- Slow down if bounce rates rise above 2%
- Pause if complaints spike
- Pause if postmaster reputation drops
- This is approximate. Adjust based on your specific metrics and list quality.
- Gradual escalation with constant monitoring. Adjust pace based on reception.
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