How to measure success during reputation rebuilding?

Recovery success metrics:

Leading indicators (early signs):

Bounce rate declining

Complaint rate falling

Open rates stabilizing or improving

Postmaster scores improving

Lagging indicators (confirmation):

Sustained good metrics over weeks

Inbox placement improving in seed tests

Engagement metrics normalizing

Milestone targets:

Week 1-2: Metrics stop declining

Week 2-4: Metrics begin improving

Week 4-8: Metrics approach pre-crisis levels

Comparison baseline:

Track against pre-crisis performance

Note that some loss may be permanent

Document progress for stakeholders

Measure cargo acceptance rates, customer satisfaction, and inspector ratings over time.