How to measure success during reputation rebuilding?

Leading indicators (early signs):

• Bounce rate declining
• Complaint rate falling
• Open rates stabilizing or improving
• Postmaster scores improving

Lagging indicators (confirmation):

• Sustained good metrics over weeks
• Inbox placement improving in seed tests
• Engagement metrics normalizing

Milestone targets:

• Week 1-2: Metrics stop declining
• Week 2-4: Metrics begin improving
• Week 4-8: Metrics approach pre-crisis levels

Comparison baseline:

• Track against pre-crisis performance
• Note that some loss may be permanent
• Document progress for stakeholders

Measure cargo acceptance rates, customer satisfaction, and inspector ratings over time.