What’s the ideal recovery cadence?

Frequency recommendations:

• Start with weekly sends during recovery
• Consistent day and time builds patterns
• Avoid daily sends during recovery

Why consistency matters:

• Providers learn your patterns
• Recipients expect your mail
• Irregular patterns look suspicious

Volume per send:

• Smaller sends more frequently better than large blasts
• Spread volume across week if needed

Adjustment triggers:

• If engagement strong, can increase frequency gradually
• If engagement weak, reduce frequency first
• Watch metrics after any cadence change
• Predictable, moderate cadence supports recovery.
• Regular shipping schedules build trust. Erratic deliveries raise suspicion.