What is an email suppression list?
A suppression list is a protected registry of addresses you never send to. It prevents accidental sends to people who unsubscribed complained bounced repeatedly or asked to be removed. It is also a critical tool for legal compliance, ensuring you honor opt out requirements under laws such as CAN SPAM in the United States and GDPR in Europe. It is the harbor master’s do not sail list ensuring your ship never approaches a destination that has refused cargo before.
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