How does Gmail handle “silent filtering” or disappearing emails?
Gmail's silent filtering refers to situations where emails disappear without clear rejection messages. Unlike hard bounces that generate error codes, silently filtered mail simply never reaches the inbox or spam folder, leaving senders unaware of delivery failures.
This behavior typically affects senders with severely damaged reputation or those triggering advanced spam detection. Gmail may accept the message at the server level but then discard it during subsequent processing, generating no bounce notification.
Detecting silent filtering requires monitoring through Gmail Postmaster Tools and seed testing. If delivered counts in Postmaster Tools differ significantly from your ESP's reported deliveries, silent filtering may be occurring. The solution involves reputation repair through list cleaning, reduced volume, and improved engagement from remaining recipients.
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