How can you separate real updates from clickbait rumors?

Separating real updates from clickbait rumors requires verifying sources and correlating claims with observed data. Official provider announcements and documentation are authoritative. Industry expert analysis adds context. Social media speculation without evidence deserves skepticism.

Test claimed changes against your own data. If rumors say Gmail now penalizes certain content, test that content and measure whether results actually differ from baseline. Many rumored changes prove unfounded or exaggerated when tested.

Consider sources' expertise and incentives. Deliverability vendors may amplify concerns to drive tool adoption. Individual senders may attribute their own problems to provider changes rather than admitting sending issues. Verified experts with track records of accuracy deserve more trust than anonymous claims.

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