Can engagement override a bad reputation instantly?

No, engagement cannot override bad reputation instantly. While positive engagement helps rebuild reputation over time, severe reputation damage requires sustained good behavior to repair. Algorithms weight historical patterns alongside recent activity.

Reputation systems are designed to resist manipulation, including legitimate recovery attempts. A sender with bad history needs consistent positive signals over weeks or months to rebuild trust. Quick spikes of engagement do not erase accumulated negative signals.

Plan for gradual recovery rather than instant fixes. Reduce volume, focus on most engaged segments, and maintain excellent practices consistently. Patience and persistence rebuild reputation; attempts at quick fixes often backfire.