How to automate alerts when placement suddenly shifts?

Automating alerts when placement suddenly shifts enables rapid response to deliverability problems. Configure monitoring tools to notify your team when inbox rates drop below thresholds, spam rates spike, or bounce rates increase unexpectedly.

Set thresholds based on normal variation to avoid alert fatigue while catching real problems. If your Gmail inbox rate normally varies between 85-90%, alert at 80% to catch significant drops without triggering on normal fluctuation.

Route alerts to appropriate team members with clear escalation paths. Initial investigation might happen automatically or by junior staff, with escalation to senior deliverability resources if problems persist. Documented response procedures ensure consistent handling regardless of who receives alerts.