How does Mail.ru handle engagement scoring?

Mail.ru handles engagement scoring through systems adapted to Russian language content and sending patterns. As Russia's largest email provider, Mail.ru has developed filtering tuned to regional spam characteristics that may differ from Western spam patterns.

Engagement signals at Mail.ru follow similar principles to global providers: positive interactions build trust, negative signals trigger filtering. However, the specific weighting and thresholds reflect their user base's behavior patterns, which may not match assumptions based on Gmail or Outlook experience.

International senders reaching Mail.ru users should focus on standard deliverability fundamentals while monitoring Mail.ru specific performance separately. Cultural differences in email expectations and engagement behavior may require adaptation of content and frequency strategies for Russian speaking audiences.