How do smaller providers rely on shared blocklist databases?
Smaller providers often rely on shared blocklist databases like Spamhaus, Barracuda, and SORBS rather than building proprietary reputation systems. This creates a networked effect where blocklist presence affects deliverability across many providers simultaneously.
When you appear on a major blocklist, smaller providers using that list immediately filter or block your mail. The impact extends beyond the blocklist operator's direct decisions to affect delivery anywhere that list is consulted.
Monitoring major blocklists becomes essential because listings propagate widely. Tools that check your IPs and domains against common blocklists help catch problems early. Removal processes vary by blocklist, but addressing underlying issues (spam complaints, security problems, infected systems) is necessary for lasting resolution.
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