How to interpret Yahoo’s postmaster feedback?

Yahoo's postmaster feedback comes through their sender hub portal (senders.yahooinc.com). After registering and verifying your sending domains, you access dashboards showing reputation status, complaint rates, and delivery metrics for your mail to Yahoo and AOL recipients.

The dashboard shows reputation as categories (good, neutral, poor) rather than numeric scores. It displays complaint rate trends, bounce categories, and authentication pass rates. Warning indicators appear when metrics approach problematic thresholds.

Interpreting this feedback requires watching trends over time rather than obsessing over single data points. Rising complaint rates warrant investigation. Dropping reputation from good to neutral signals needed attention. Use the data alongside your own sending logs to correlate problems with specific campaigns or list segments.

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