Yahoo / AOL Updates & Filtering

How to navigate the "Yahoo/AOL" (Verizon Media) ecosystem. This section covers their reliance on Feedback Loops (FBLs) for complaints and why DMARC enforcement is a critical factor for inbox placement.

15 questions in this topic

How does Yahoo’s filtering system differ from Gmail’s? What’s the history of Yahoo/AOL under Verizon Media? What are Yahoo’s bulk sender requirements (2024)? How does Yahoo calculate sender reputation? What’s Yahoo’s complaint tolerance? How do Yahoo’s “temporarily deferred” errors behave? What does “policy reasons” mean in Yahoo bounce messages? How do Yahoo’s engagement models differ from Gmail’s? What is the “Yahoo Complaint Feedback Loop” (CFL)? How does Yahoo treat new domains or low-volume senders? How can domain alignment errors affect Yahoo placement? How to test deliverability to Yahoo/AOL specifically? What’s Yahoo’s approach to authentication and DMARC? How does Yahoo handle content or template fingerprints? How to interpret Yahoo’s postmaster feedback?

Questions about Yahoo / AOL Updates & Filtering