How to calculate engagement decay curves?
Track how engagement decreases as subscribers age. Calculate opens or clicks by days since signup. Plot the values to visualize how interest declines.
Decay curves reveal when subscribers lose interest and help determine when to send re engagement messages or move subscribers to a sunset flow.
Need personalized help?
Get step-by-step instructions tailored to your setup. Open an AI assistant with your question pre-loaded — just add your details and send.
Was this answer helpful?
Thanks for your feedback!