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Email Almanac / METRICS & REPORTING / Clicks & Engagement / How is CTR calculated?

How is CTR calculated?

CTR is calculated as unique clicks divided by delivered messages multiplied by one hundred.

Related Questions

What is click-through rate (CTR)? What is a “click” event and how is it recorded? How do redirect/tracking domains record clicks? What is click-to-open rate (CTOR)?

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Written by Yanna-Torry Aspraki Deliverability Consultant Review My Emails

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Last updated: February 7, 2026

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