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Email Almanac / METRICS & REPORTING / Clicks & Engagement / What is click-through rate (CTR)?

What is click-through rate (CTR)?

CTR measures how many delivered messages resulted in at least one link click.

Related Questions

What is a “click” event and how is it recorded? How is CTR calculated? How do redirect/tracking domains record clicks? What is click-to-open rate (CTOR)?

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Written by Yanna-Torry Aspraki Founder, Review My Emails Review My Emails

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Last updated: February 7, 2026

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