How is unsubscribe rate calculated?
Unsubscribe rate is calculated as follows.
Unique unsubscribes divided by delivered messages multiplied by one hundred.
Delivered means accepted by the receiving server. Bounced messages do not count.
Need personalized help?
Get personalized advice for your email program. Open an AI assistant with your question pre-loaded — just add your details and send.
Was this answer helpful?
Thanks for your feedback!