What counts as a conversion in email marketing?
Anything that represents meaningful progress toward your objective. Purchases. Demos booked. Surveys completed. Account upgrades. Event registrations. Or even soft conversions such as reading a key article.
The important part is consistency. The conversion definition should remain the same within a single reporting framework.
Need personalized help?
Get personalized advice for your email program. Open an AI assistant with your question pre-loaded — just add your details and send.
Was this answer helpful?
Thanks for your feedback!