Conversions & Attribution

Proving the real value of your email. This section connects your "clicks" to "profit" (the conversion). We'll cover attribution models and how to prove the ROI of your program beyond simple opens and clicks.

22 questions in this topic

What is email conversion rate? What is a “conversion” in email marketing? How is conversion rate calculated? How is conversion tracking implemented (cookie, tag, UTM)? What counts as a conversion in email marketing? How can I track email conversions? What is email marketing ROI (Return on Investment)? How is email marketing ROI calculated? What costs should be included when calculating email ROI? How can I improve my email conversion rate? How can I maximize my email marketing ROI? How does cross-device behavior break attribution? What are attribution windows and why do they matter? What is last-click vs multi-touch attribution? How does Google Analytics attribute conversions from email? What are UTM parameters and best practices for them? How can link shorteners affect tracking accuracy? How do ad-blockers interfere with attribution? What’s the privacy impact of tracking conversions? What are “post-click” vs “post-open” conversions? How do you measure assisted conversions? How to separate email influence from other channels?

Questions about Conversions & Attribution