Delivery & Inbox Placement Reports

Answering the real question: did you land in the "Inbox" or the "Spam" folder? This section explores seed list" testing—the "magic" tools that act as "spies" in the harbor to see where your messages actually land.

11 questions in this topic

What is inbox placement rate? How is inbox placement tested (seed lists, panels)? What is the difference between delivery rate and inbox rate? How reliable are seed-list tools? What is panel data and how is it gathered? What is a “foldering” report? What factors make inbox-placement testing inaccurate? Why does Gmail show good inboxing for some and not others? How do reputation shifts appear in inbox reports? How do spam-trap hits affect placement metrics? What is the time delay between send and placement report?

Questions about Delivery & Inbox Placement Reports